Many consumers check online consumer reviews before making a purchase, but gauging the reliability of the reviews can be tricky, according to U of A research (Photo: Getty Images)
Business

Five Stars? Really?

Consumers inflate overall ratings when asked to rate various aspects of their experience online.

(Photo: Getty Images)
Research, Science and Technology

Finding credible pathways to net-zero emissions

New Nature paper from U of A’s Energy Transition Lab examines challenges of scaling up new technologies to ensure they save money and energy.

Canada's film industry falls dramatically behind the U.K. and Germany when it comes to having women in key positions as producers, writers and directors, according to new research from a U of A team. (Photo: Getty Images)
Society and Culture

Women are poised for equality in Canadian film — in 200 years

Numbers of women in key creative positions remain low, with no significant improvements.

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Michael Houghton Awarded 2020 Nobel Prize in Physiology or Medicine

University of Alberta virologist awarded Nobel Prize

Michael Houghton wins Nobel Prize in Physiology or Medicine along with Harvey J. Alter and Charles M. Rice for the discovery of the hepatitis C (HCV) virus.

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Science and Technology, Research

U of A Nobel winner’s impact extends from personal to global

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Research, Science and Technology

COVID-19 has ‘created a new paradigm for developing vaccines,’ says U of A Nobel winner

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Research, Health And Wellness

Michael Houghton reacts to receiving Nobel Prize